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CREATIVE DIRECTOR
CHURCH'S CHICKEN
"CHICKEN GENIUS"
When Church's needed a creative way to talk about their newfound focus on product innovation, I created Doug, a humble employee whose ideas lead his overly enthusiastic boss to deem him the "Chicken Genius."
To compliment our "RV" spot, we created a microsite that housed additional content and promotional updates.
Tagging onto the laucher spot, we created a retro arcade game, playable via Facebook.
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