The makers of Violet, a nutritional supplement to treat premenstrual breast discomfort, needed to spread the word that they were the solution to a problem most women assumed was just part of life.

 

To make that happen, we created a multi-tiered platform called Year of the Boob. YOTB included a content hub of original and curated material, as well as our 10-part video series, Boob on the Street.