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Arby's was looking for a way to showcase that their new Roastburger (a roast beef sandwich dressed with classic burger toppings) was a less-greasy alternative to your standard fast-food burger.
To promote Arby's New York Reuben, we invited fans attending the FInal Four to pose in front of our mobile backdrop for a chance to win a trip to New York City.
Arby's is involved in a variety of professional sports sponsorships, from NLF to MLB to NBA and more - all requiring promotional support.
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